What is Branding? Is it your company’s ‘image’? Your marketing material? The way you talk about your business? Entrepreneurship starts with why, and so does the process of creating your Brand. It takes so much more than one simple question to find all the words that can be translated back to your brand book, but it’s a start. How to create content, what Branding is all about, what you need to know when just start out and other Brand-related questions will be answered here. Don’t skip the chapter of exploring your niche when creating your own Brand. It’s the most important one (yes, much more important than any marketing campaign).